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Introduction to Mental Accounting
NOVA
About the Episode
Learn how we categorize our spending decisions to evaluate purchases.
Aired: | Expires: | Runtime: 2m 22s
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Extras
A Hidden Cause of Sinkholes Is Lurking Underground
About 40% of the U.S. is susceptible to sinkholes.
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The Mysterious Illness That Befell Eiffel Tower Construction Workers
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Ozempic's Surprising Real Power
Blockbuster drug Ozempic keeps surprising scientists.
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The Birth of Artificial Intelligence
The origins of modern AI can be traced back to World War II.
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How Did Whales Evolve From Land Mammals?
The story of whales’ evolution from land mammals is hidden in their genes.
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Are Your Online Passwords as Safe as You Think?
Your dog's name, birthday, and zip code do not make secure passwords.
2:22
The Deepest Underground Lab in the U.S.
A team of researchers hunt for dark matter deep underground in the Black Hills of South Dakota.
1:44
Inside the Construction of the Statue of Liberty
The Statue of Liberty was one of the most innovative engineering feats of it’s time.
2:59
How Vera Rubin broke barriers in astronomy
Vera Rubin's work provided convincing evidence for a mysterious substance, dark matter.
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What Dating Apps Know About You
You might be collecting matches, but dating apps are collecting your data.
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