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THE IKEA EFFECT ft. Joanna Hausmann!

Season 4 Episode 19

About the Episode

In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice.

Aired: 06/26/18 | Expires: | Runtime: 5m 49s