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Neuromarketing: The Mind-Reading Approach To Sales
Over the last 10 years, businesses have been increasingly turning to the rapidly developing field of neuromarketing—the practice of applying brain science… -
In Milestone, Scientists Detect Gravitational Waves As Black Holes Collide
Far from our galaxy, in the vast darkness of space, two massive black holes merged into a single, larger hole. And now researchers say they have detected… -
Chart: Access To Contraception And Abortion In Zika-Affected Countries
Don’t get pregnant. That’s the advice given to women by the governments of Brazil, Colombia, Ecuador and El Salvador in light of a possible link between… -
Information Overload And The Tricky Art Of Single-Tasking
Multitasking is a myth, says Daniel Levitin.This was the premise underlying the first of the tasks posed by WNYC’s Note to Self podcast. I had signed up… -
Love Giant Insects? Meet The Tree Lobster, Back From The Brink
Tiny eggs have started hatching this week at the San Diego Zoo, and scientists there are celebrating the arrival of baby tree lobsters.It’s all part of a… -
A Subject So Taboo That Rural Indians Only Use Its Initials
Sex education can be a pretty touchy subject in rural India. So anything related to it? Most likely it’ll come off as taboo.And that includes one of the… -
An Old Bird Can Hatch A New Chick — Even At Age 65
Wisdom, a Laysan albatross that researchers first tagged in 1956, has hatched what could be her 40th chick, leading the U.S. Fish and Wildlife Service to… -
LISTEN: NASA Chief Historian on the 30th Anniversary of Challenger
Thirty years ago today, the space shuttle Challenger exploded just over a minute after liftoff. WGBH All Things Considered host Barbara Howard spoke with… -
Space: Too Big Not to Explore
Audio: Jeffrey Hoffman, “Exploring Space With Humans And Robots” (excerpt). WGBH Forum NetworkHuman space exploration was a given in the U.S. thirty years… -
More African-Americans Are Learning Their Roots With Genetic Testing
Tracing your genealogy has become a popular hobby in the United States. More than 1 million people around the country have taken these tests. Shows like…