College Uncovered

Universities dole out more than half of the revenue they collect from tuition in the form of discounts and financial aid in their efforts to attract students. The US average is 56 percent. If a private company discounted its products by more than half, it would probably go out of business. So why do colleges use this self-destructive business model that leaves many prospective students thinking college costs more than it does? We explore.

College Uncovered is made possible by Lumina Foundation.

A full transcript of this episode is available here.