Keith Orlowsky

SVP, Head of Content Boston & Detroit Region, Digitas LBi

Keith leads cross-channel creative solutions for an array of clients across categories including retail, telecom and financial services. He helps brands tell stories that translate to improved perceptions, higher engagement and conversions. Keith has done that with a variety of clients including the development of a millennial-targeted content series with Vice, called the Business of Life, that helped talk to millennials about the world of financial education on their terms. It ultimately generated over 6MM views and built positive perceptions to a very skeptical audience.