Jeff Rosica

CEO & President, AVID Technology

**Jeff Rosica** was appointed CEO of Avid in February 2018. He joined the company in 2013 as Senior Vice President of Worldwide Field Operations and later became Senior Vice President, Chief Sales and Marketing Officer. He has more than 30 years of experience in broadcast, media and entertainment technology, which includes a variety of senior leadership roles for Thomson/Grass Valley and Philips Electronics.