Gretchen Taipale

Content Production, Hill Holliday

**Gretchen Taipale** oversees Content Production at Hill Holliday, one of the country’s largest advertising agencies. Seeing a need for quick-turn content and quality in-house production, she built and runs Brigade, the agency’s robust content production team. Brigade’s group of videographers, animators, editors, photographers and producers offer a scalable content solution for major brands including Bank of America, Frontier Communications, Boar’s Head, Harvard Pilgrim Healthcare, Optum, Novartis, and Party City. Their range of work includes studio production, documentary-style storytelling, and full scale activations, such as a recent award-winning project for Know Celiac.