Bill McInturff

chief pollster, McCain presidential campaign

Bill McInturff is a partner and co-founder of Public Opinion Strategies, a national political and public affairs survey research firm. Since its founding in 1991, the firm has completed more than 5 million interviews with voters and consumers in all 50 states and over a dozen foreign countries, and conducted more than 3,500 focus groups. Bill is actively engaged in American politics, conducting national survey research on behalf of the Republican Governors Association. Most recently, Bill served as the lead pollster for John McCain 2008. Bill, along with Peter Hart of Peter D. Hart Research Associates also conducts The NBC News/The Wall Street Journal Poll. Much of his work has been devoted to what he describes as "combat message development," not simply monitoring public opinion, but developing messages to defend and promote client interests on complex public policy issues. Bill has conducted groundbreaking research on Medicare reform, creating Social Security private retirement accounts, juvenile justice reform, genetic testing, school choice, tort reform, health care policy, and a host of other policy issues. The focus of much of Bill's work has been health care, having completed more than 350 focus groups and more than 80 national surveys on this topic alone. Bill's health care clients include the American Hospital Association, the Association of American Medical Colleges, the Blue Cross Blue Shield Association, America's Health Insurance Plans, the Kaiser Family Foundation, Pfizer, Inc., and the Robert Wood Johnson Foundation.