Amy Shaw

President and CEO, Nine PBS

Amy Shaw became the President and CEO of the Nine PBS in February 2020 after serving the organization in various leadership roles beginning in 2003. She is the first woman to lead Nine in its 70-year history. She is recognized as a national leader and innovator in community engagement and public media. Shaw leads a talented team in groundbreaking work that leverages engagement, storytelling, and trust for measurable impact around important and complex issues in the St. Louis region.

Under Shaw’s leadership, Nine PBS has been among the most watched PBS stations in the country for the last five years. Among other accolades, Nine PBS was recognized by the Women’s Foundation of Greater St. Louis as one of the region’s best places to work for women for the last four consecutive years.

Shaw created the Nine PBS Model for Engagement designed to guide the work of public media organizations in deepening their impact as essential community institutions. Using this model, she led numerous national content initiatives that created durable change in local communities, including national/local Facing the Mortgage Crisis, public media’s response to the national financial crisis and the American Graduate initiative to rally communities to improve outcomes for youth. Shaw is deeply committed to the power of public media as a means for strengthening communities. Shaw was elected to second term on the national board of PBS, is the chair of public media’s Affinity Group Coalition and the Public Television Major Market Group, past chair of the FOCUS St. Louis board, and serves on the Grand Center, Inc. board. She is a member of the St. Louis Forum, the International Women’s Forum, and is a graduate of the 2012-13 class of Leadership St. Louis. She was an Urban League of Metropolitan St. Louis Salute to Women honoree in 2023, inducted into the St. Louis Media Hall of Fame in 2022, and named one of the 25 Most Influential Business Women by the St. Louis Business Journal in 2021.

She was an inaugural Eisenhower Zhi-Xing Fellow in 2015, spending a month in China studying Chinese media and how communities address complex issues. Shaw is an alumna of Bradley University and holds a master’s degree in media from Southern Illinois University C