Madison Cawthorn didn’t get the memo.

Sometime in early March, the extremist Republican congressman from North Carolina decided to go off on Ukrainian President Volodymyr Zelenskyy. “Remember that Zelenskyy is a thug,” Cawthorn told supporters. “Remember that the Ukrainian government is incredibly corrupt and is incredibly evil and has been pushing woke ideologies.”

If Cawthorn had spoken, say, a month earlier, he might have earned the praise of former President Donald Trump and gotten invited to trash Zelenskyy some more on Tucker Carlson’s Fox News program. But that was before Zelenskyy had emerged as a heroic figure, standing up to Russia’s invasion of his country with a combination of eloquence and courage. “I need ammunition, not a ride,” he said to those who thought he should flee.

So former George W. Bush adviser Karl Rove, the sort of establishment Republican who was frozen out during the Trump era, used his Wall Street Journal column to let his readers know that Republicans like Cawthorn and Ohio Senate candidate J.D. Vance (“I don’t really care what happens to Ukraine one way or another”) are outliers — and that the party is oh-so-very supportive of Zelenskyy. “Republican members of Congress, candidates and commentators echoing Mr. Trump’s isolationism and Kremlin apologetics are out of sync with GOP voters,” Rove wrote.

WRAL.com of North Carolina, which obtained video of Cawthorn taking the Kremlin line, pushed that message even harder, stressing in its lead that Cawthorn’s vile rhetoric was at odds with his party and calling it “a comment that runs counter to the overwhelming share of Republicans with a favorable view of the leader fending off a military invasion from Russia.”

Oh, please. Can we get real for a moment? Yes, Rove and WRAL cited poll numbers that show Republicans, like most Americans, are now pro-Zelenskyy and support Ukraine in fending off the massive Russian invasion. But that is an exceptionally recent phenomenon.

In January, for instance, a poll by The Economist and YouGov found that Republicans viewed Vladimir Putin more favorably than President Joe Biden, Vice President Kamala Harris and House Speaker Nancy Pelosi — hardly surprising after years of pro-Putin pronouncements by Trump.

No wonder former secretary of state Mike Pompeo, who’d like to run for president, told Fox News that Putin is “a very talented statesman” with “lots of gifts” who “knows how to use power,” as Eric Boehlert, who tracks conservative bias on the part of the mainstream media, took note of.

Now, some of this reflects a split between the Republican Party’s right wing and its extreme right wing. Way out on the authoritarian fringes, figures such as Carlson and Steve Bannon have long admired Putin for his unabashed, anti-democratic espousal of white Christian dominance and attacks on LGBTQ folks. Politicians such as Cawthorn, Vance and Pompeo, rather than standing up for principle, are trying to thread the needle.

Meanwhile, their less extreme counterparts, including House Minority Leader Kevin McCarthy and Senate Minority Leader Mitch McConnell, have flipped from coddling Trump, Putin and Russia to claiming that Biden is to blame for the invasion and the high gas prices it has led to.

All of this has a historical context. As everyone knows, or ought to know, Putin has represented an existential threat to Ukraine since 2014, when he invaded the Ukrainian peninsula of Crimea and incorporated it into Russia. Putin appears to be gripped by the idea of a Greater Russia, of which in his mind Ukraine is a part. Ukraine was a Soviet republic, and Putin has always expressed nostalgia for the U.S.S.R. But the two countries’ ties go back centuries, and apparently no one cares about that more deeply than Putin.

"Republicans, like most Americans, are now pro-Zelenskyy and support Ukraine in fending off the massive Russian invasion. But that is an exceptionally recent phenomenon."

Into this box of dry kindling came the spark of Trump in 2016. His numerous statements of support for Putin and pro-Russia actions couldn’t possibly all be listed here, but a few that pertain to Ukraine stand out. One of Trump’s campaign managers, Paul Manafort, had worked for a pro-Russian political faction in Ukraine and, upon being forced out, offered his services to Trump free of charge. You may also recall that a plank in that year’s Republican platform guaranteeing Ukraine’s security was mysteriously watered down — and a delegate to that year’s convention later said she was asked directly by Trump to support the change. (Manafort later went to prison for financial crimes he committed in Ukraine, only to be pardoned by Trump.)

That was followed by revelations in the fall of 2019 that Trump, in a phone call to Zelenskyy, demanded dirt on Biden in return for military assistance — assistance that Ukraine needed desperately to deter Russian aggression. Trump was impeached over that massive scandal. Yet not a single Republican House member (not even Liz Cheney) supported impeachment, and only one Republican senator — Mitt Romney — voted to remove Trump from office.

As detailed a month ago by The Washington Post, Trump has continued to praise Putin, hailing his war against Ukraine as “genius” and “savvy,” while Trumpers like U.S. Rep. Paul Gosar of Arizona sneer, “We should just call ourselves Ukraine and then maybe we can get NATO to engage and protect our border.”

Mother Jones reported over the weekend that Russian media outlets have been ordered to quote Tucker Carlson as much as possible. Joe Kent, a Trump-endorsed Republican congressional candidate in Washington state, endorsed Cawthorn’s eruption this past Saturday and went him one better, tweeting: “Zelenskyy was installed via a US backed color revaluation [sic], his goal is to move his country west so he virtue signals in woke ideology while using nazi battalions to crush his enemies. He was also smart enough to cut our elite in on the graft. @CawthornforNC nailed it.”

There was a time when, as the old saying went, politics stopped at the water’s edge. That wasn’t always good policy, as elected officials came under withering attack when they dared to criticize misbegotten actions such as the wars in Vietnam and Iraq. But there was a virtue to it as well. When we go to war or, in the case of Ukraine, engage in high-wire diplomacy aimed at ending a war, it’s that much harder when critics are sniping at our leaders. Can you imagine if Republicans had gone on television in 1962 to say that Nikita Khrushchev was right to place Soviet missiles in Cuba?

Claiming that Republicans are united in supporting Ukraine doesn’t make it so. Some are, some aren’t. It’s shocking that a few fringe figures like Cawthorn and Kent are openly criticizing Zeleneskyy even now — but it’s just as shocking that praise for Putin was a mainstream Republican position as recently as a month or so ago.

Unfortunately, the media’s tendency to flatten out and normalize aberrant behavior by the Republicans will prevent this from growing into an all-out crisis for the party. We’ll move on to the next thing, whether it be expressing faux outrage over Vice President Harris and Secretary of Transportation Pete Buttigieg’s touting electric cars while gas prices are high (what better time?) or Biden’s latest miserable polling numbers.

Anything that enables our feckless media to cover politics as the same old both-sides game that it used to be.

GBH News contributor Dan Kennedy’s blog, Media Nation, is online at dankennedy.net.