The terrorist attack in London over the weekend brought the now-typical media reaction: push alerts and live blogs, rolling broadcast coverage and banner headlines in print newspapers.

Simon Jenkins, a British newspaper columnist and editor, says this is exactly what the terrorists wanted.

“They want you to publicize this to the maximum possible degree. You cannot suppress news, but that’s no reason for almost gloating over it, which is what we’ve done here,” he says.

Saturday's attack on London Bridge left seven people dead and 48 injured. Three suspects were also killed by police.

Jenkins says for the first two or three days after the attack, the only news you could get in England was about the attack — even when there was nothing new to report. “Except for sports and the weather, it was just terrorism over and over and over again.”

Jenkins says the acts shouldn’t be given so much prominence. Instead, he  thinks “we should treat [terrorist attacks] as crimes.”

“People are knifed to death in London every week. We do not give them the publicity that we give these particular ones, largely because the people who do it claim to be divinely inspired. I don’t see why we redefine a crime because the people committing it claim to be divinely inspired.”

Jenkins partially attributes the sensationalism to the “if it bleeds it leads” journalism motivation. “I think it’s very difficult for journalists, including myself, inculcated with maxims like ‘dead bodies sell newspapers’ to set them aside.’”

But, Jenkins says, we must. “There is a greater cause in these cases. Which is not publicizing acts of terror.’

From PRI's The World ©2017 PRI