George Marshall visited the Harvard Book Store to discuss his book, _Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change._ Marshall explains why he believes climate change is "the perfect crime" and why the innate psychology of human beings is inhibiting our ability to understand and accurately confront climate change. Having interviewed leaders in social psychology, Marshall discusses the importance of reframing views of climate change for those who still deny its existence.
George Marshall is the founder of the Climate Outreach Information Network. He has worked at government and NGO consultancies, as the director of the Greenpeace US Forests Campaign, the international campaigns director for the Rainforest Foundation and the coordinator of the grassroots RisingTide UK network.