Retailers have a vision for an intelligent integrated store.But where exactly are we in the realization of this vision? There has been much discussion about marrying continuous overhead RFID/RTLS locating capabilities, video analytics, BLE, traffic counters, EAS, POS data, receiving data, and other store-based sensors to create an integrated, intelligent, self-aware store. Retailers want highly granular insights into the movements, actions and intentions of shoppers in their stores. They want store associates to be alerted the moment a shopper needs attention or an item needs to be restocked, merchants and store planners to know exactly how shoppers are buying, which items are being tried on but put back on the shelf and the physical paths taken through the store and shoppers to be presented with a personalized context-relevant digital-physical experience. In this session, we will hear from technologists and retailers about the vision and the reality on the ground. (Image from the video [Hyper Reality](https://vimeo.com/166807261 "watch video") by Keiichi Matsuda)
Forum Network
Free online lectures: Explore a world of ideas