Robert Lippincott, Senior Vice President of Education for PBS, Steve Altman, Senior Vice President of Business Affairs for the Corporation for Public Broadcasting, and Jay Fialkov, Deputy General Counsel for WGBH, talk about issues for the digital age from the perspective of Public Broadcasting. For many years, Congress has recognized the important educational mission and the limited resources of public broadcasters, and the Copyright Act of 1976 included several specific provisions designed for their benefit. The business culture that developed around rights and distribution grew out of a broadcast-based system for public television and radio. Today, in the evolving digital environment, PBS, NPR, the stations, and other producers and distributors of public television and radio programming are working to embrace new production and distribution models beyond traditional broadcast. They must now aim to act more broadly as 'public service media' in order to further their mission and meet the changing needs of our audience. At the same time, public broadcasters are running up against a legal and business environment that has not kept pace with digital transformations. The provisions in copyright law that were intended to benefit public broadcasting have limited application to new technology and media formats; business systems that were formulated in the pre-digital era can create confusion, slow down or prevent new kinds of distribution, and have enormous cost implications. These issues challenge public broadcasters in our efforts to produce and distribute both new content and older archived materials for the public benefit. This conference brings together public broadcasting leaders with representatives of copyright organizations, talent unions, music rights holders, archives, and other key stakeholders for two days of discussions on balancing private rights and public interests in the ever-changing landscape of digital convergence. Its goals are to survey existing copyright laws and business practices; to educate its participants about the issues that affect public broadcasters' work in a multi-platform world; to hear and understand more fully the perspectives of union and rights holders; and to look for 'next steps' that public broadcasting, unions, and rights holders can take together.
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