In a world of increasing homogeneity and commoditization, Dov L. Seidman argues that how one does business or conducts oneself is one of the few remaining great opportunities for differentiation, competitive advantage and personal fulfillment. He cautions against allowing the hyper-connectedness and hyper-transparency of our 21st-century world to invite risk and reputation damage upon ourselves through ill-judged decisions and conduct. Instead, he says, organizations and individuals can succeed in such an environment by tapping into what he calls the "Power of How." Located in Los Angels, California, the LRN Corporation is the leading provider of legal, compliance and ethics education and management services. Seidman founded LRN, more than 12 years ago to help companies and their employees 'do the right thing.' With uncompromising commitment to this mission and vision, Seidman has successfully grown an organization that is having a significant impact on the ways employees and management behave in the workplace. An innovator and leader in ethics and compliance management and corporate governance solutions, LRN works with 230 organizations many of which are the world's largest companies, including 3M, Viacom, DuPont, Johnson & Johnson, Pfizer, Procter & Gamble, Raytheon, The Dow Chemical Company, Tyco, and United Technologies Corporation. LRN helps companies foster and fortify corporate cultures that encourage self-regulation based on shared values, rather than simply acquiescing to externally imposed rules.