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Economics of Open Content: Everything is Miscellaneous

In partnership with:
Intelligent Television
Date and time
Tuesday, January 24, 2006

Game industry experts Henry Jenkins and David Edery of MIT describe the new economics of gaming and the new roles consumers are playing in the media that they consume. David Weinberger, co-author of The Cluetrain Manifesto and a Fellow of Harvard University's Berkman Center, provides a summary manifesto for those seeking to understand the profound implications of the trends identified and detailed at the meeting. **Industry Study: The New Economics of Gaming ** Henry Jenkins, MIT David Edery, MIT **Everything is Miscellaneous** David Weinberger, Berkman Center, Harvard University On January 23-24, 2006, [ Intelligent Television](http://www.intelligenttelevision.com/) hosts the Economics of Open Content symposium at MIT to bring together representatives from media industries, cultural and educational institutions, and legal and business minds to discuss how to make open content happen better and faster. With the support of the Hewlett Foundation and MIT Open Courseware, Intelligent Television brings representatives of commercial media industries (publishing, film, music, television, video, software, education/courseware, gaming) together with representatives of cultural and educational institutions who are innovative in this area and legal and business minds in the academy who are studying how to make this happen faster and better. New Yorker economics columnist and bestselling author (*The Wisdom of Crowds*) James Surowiecki keynotes at the Cambridge meeting, with a presentation entitled 'Openness as an Ethos.' Intelligent Television has been conducting a year-long investigation into the economics of open content. This project is a systematic study of why and how it makes sense for commercial companies and noncommercial institutions active in culture, education, and media to make certain materials widely available for free, and also how free services are finding new (sometimes commercial) ways of becoming sustainable. The project builds upon written work that Intelligent Television recently completed with the support of the Mellon Foundation and Ithaka on [Marketing Culture in the Digital Age](http://www.intelligenttelevision.com/marketingculture.htm), and also upon work now being completed as part of the Mellon Foundation-supported Commission on [Cyberinfrastructure in the Humanities and Social Sciences](http://www.acls.org/cyberinfrastructure/cyber.htm). The project also informs new economic models that Intelligent Television is establishing for its documentary work. This work is licensed under a [Creative Commons License](http://creativecommons.org/licenses/by/2.5/). Listen to a complementary [interview with Henry Jenkins](http://thoughtcast.org/casts/beyond-broadcast-2007) on Thoughcast.org, a podcast and public radio interview program on authors, academics and intellectuals.

henry_jenkins.jpg
Henry Jenkins
Henry Jenkins is the Director of the MIT Comparative Media Studies Program and the Peter de Florez Professor of Humanities. He is the author and/or editor of nine books on various aspects of media and popular culture, including *Textual Poachers: Television Fans and Participatory Culture*, *Hop on Pop: The Politics and Pleasures of Popular Culture* and *From Barbie to Mortal Kombat: Gender and Computer Games*. His newest books include *Convergence Culture: Where Old and New Media Collide *and Fans, *Bloggers and Gamers: Exploring Participatory Culture *. Until recently, Jenkins wrote a monthly column and blogged about media and cultural change for *Technology Review Online*. A longtime advocate of games culture, he currently co-authors a column with Kurt Squire for *Computer Games magazine* which seeks to promote innovation and diversity in game design. Jenkins recently developed a white paper on the future of media literacy education for the MacArthur Foundation, which is leading to a three year project to develop curricular materials to help teachers and parents better prepare young people for full participation in contemporary culture. Jenkins has a B.A. in Political Science and Journalism from Georgia State University, a MA in Communication Studies from the University of Iowa and a PhD in Communication Arts from the University of Wisconsin-Madison. He has taught at MIT for more than 16 years, where he is also housemaster of Senior House dormitory.
David_Edery.jpg
David Edery
David Edery is Manager and Principal of Fuzbi, an independent consulting firm focused on the business and design of digitally-distributed games, and also a research affiliate of the MIT Comparative Media Studies Program (CMS). Prior to this, David was the Worldwide Games Portfolio Manager for Microsofts Xbox Live Arcade service, and the MIT CMS Programs Associate Director for Special Projects before Microsoft. David is also the co-author of *Changing the Game: How Video Games are Transforming the Future of Business* - a review of the ways that games are helping companies to connect with customers, to attract, train, and motivate employees, and to boost their productivity. David received his MBA from the MIT Sloan School of Management, where he concentrated on marketing and entrepreneurship. Prior to receiving his MBA, David worked as a software engineer and founded a successful software development and consulting firm.
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