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Economics of Open Content: Creative Production in the Digital Age

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Date and time
Monday, January 23, 2006

Anne Margulies of MIT introduces the first two sessions of a conference on The Economics of Open Content. Opening welcomes from MIT Open CourseWare, the Hewlett Foundation, and Intelligent Television are followed by business analyses of scholarship and user-driven innovation from University of Michigan Professor of Economics and Public Policy and former Provost Paul Courant and MIT Sloan School of Management Professor Eric von Hippel. Consumer Federation of America Director of Research and Stanford Law School Center for Internet and Society Fellow Mark Cooper presents his research on the economics of emerging collaborative modes of digital production in media and communications. **Welcoming Remarks ** Anne Margulies, MIT Open CourseWare Cathy Casserly, William and Flora Hewlett Foundation Peter B. Kaufman, Intelligent Television **New Models of Creative Production in the Digital Age** Paul Courant, University of Michigan Eric von Hippel, MIT Sloan School of Management **Collaboration and the Marketplace** Mark Cooper, Consumer Federation of America and Stanford Law School Center for Internet and Society On January 23-24, 2006, [ Intelligent Television](http://www.intelligenttelevision.com/) hosts the Economics of Open Content symposium at MIT to bring together representatives from media industries, cultural and educational institutions, and legal and business minds to discuss how to make open content happen better and faster. With the support of the Hewlett Foundation and MIT Open Courseware, Intelligent Television brings representatives of commercial media industries (publishing, film, music, television, video, software, education/courseware, gaming) together with representatives of cultural and educational institutions who are innovative in this area and legal and business minds in the academy who are studying how to make this happen faster and better. New Yorker economics columnist and bestselling author (*The Wisdom of Crowds*) James Surowiecki keynotes at the Cambridge meeting, with a presentation entitled 'Openness as an Ethos.' Intelligent Television has been conducting a year-long investigation into the economics of open content. This project is a systematic study of why and how it makes sense for commercial companies and noncommercial institutions active in culture, education, and media to make certain materials widely available for free, and also how free services are finding new (sometimes commercial) ways of becoming sustainable. The project builds upon written work that Intelligent Television recently completed with the support of the Mellon Foundation and Ithaka on [Marketing Culture in the Digital Age](http://www.intelligenttelevision.com/marketingculture.htm), and also upon work now being completed as part of the Mellon Foundation-supported Commission on [Cyberinfrastructure in the Humanities and Social Sciences](http://www.acls.org/cyberinfrastructure/cyber.htm). The project also informs new economic models that Intelligent Television is establishing for its documentary work. This work is licensed under a [Creative Commons License](http://creativecommons.org/licenses/by/2.5/).

Cathy_Casserly.jpg
Casserly has a PhD in the economics of education from Stanford University and a BA in mathematics from Boston College. Before joining the Hewlett Foundation, she was the program officer for evaluation for the Walter S. Johnson Foundation and worked as a policy analyst for SRI International. She was also a mathematics teacher in Kingston, Jamaica, and tutored in a high security prison. She served as a trustee for the San Mateo County Board of Education from 1997 to 2000.
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Peter B. Kaufman is president and CEO of Intelligent Television. He executive produces all Intelligent Television media and directs the company's research and consulting work. He is also an expert consultant on access issues for the Library of Congress Division of Motion Pictures, Broadcast, and Recorded Sound and in 2008 was appointed co-chair of the new Film and Sound Think Tank of the U.K.s Joint Information Systems Committee. He is a Senior Fellow at the World Policy Institute in New York and a member of the Editorial Board of the World Policy Journal. He has served as director of the Open Education Video Project, funded by the William and Flora Hewlett Foundation; Associate Director of the Columbia University Center for New Media Teaching and Learning; a member of the American Council of Learned Societies Commission on Cyberinfrastructure in the Humanities, funded by the Andrew W. Mellon Foundation; and a member of the Social Science Research Council Digital Cultural Institutions Project, funded by the Rockefeller Foundation. Educated at Cornell University and Columbia University's W. Averell Harriman Institute for Advanced Study of the Soviet Union, he has written for *Publisher's Weekly*, *Scholarly Publishing*, *Slavic Review*, *Russian History*, *The New York Times*, *The Nation*, *First Monday*, *D-Lib*, and *the Times Literary Supplement and International Book Publishing: An Encyclopedia*.
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Paul N. Courant is the University Librarian and Dean of Libraries at the University of Michigan. He is also Harold T. Shapiro Collegiate Professor of Public Policy, Arthur F. Thurnau Professor of Economics, Professor of Information, and Faculty Associate in the Institute for Social Research at the University of Michigan. From 2002-2005 he served as Provost and Executive Vice-President for Academic Affairs, the chief academic officer and the chief budget officer of the University. He has also served as the Associate Provost for Academic and Budgetary Affairs, Chair of the Department of Economics and Director of the Institute of Public Policy Studies (which is now the Gerald R. Ford School of Public Policy). Courant has authored half a dozen books, and over 70 papers covering a broad range of topics in economics and public policy, including tax policy, state and local economic development, gender differences in pay, housing, radon and public health, relationships between economic growth and environmental policy, and university budgeting systems. More recently, he is studying the economics of universities, the economics of libraries and archives, and the changes in the system of scholarly communication that derive from new information technologies. Paul Courant holds a BA in History from Swarthmore College (1968); an MA in Economics from Princeton University (1973); and a PhD in Economics from Princeton University (1974).
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Eric von Hippel is a professor and head of the Innovation and Entrepreneurship Group at the MIT Sloan School of Management. He specializes in research related to the nature and economics of distributed and open innovation. He also develops and teaches about practical methods that firms can use to improve their product and service development processes.
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