**David A, Kessler,** former commissioner of the US food & drug administration, discusses ways the food industry manipulates the way we eat through his book, *The End of Overeating: Taking Control of the Insatiable American Appetite*. Most of us know what it feels like to fall under the spell of food-when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. Its harder to understand why we cant seem to stop eating, even when we know better. *The End of Overeating* explains for the first time why it is exceptionally difficult to resist certain foods and why its so easy to overindulge, uncovering facts about how we lose control over our eating habits, and how we can get it back.