Joey and Jonathan DiModica put on their first sneaker expo when they were 16 and 14, at an old church-turned-events-space in Boston’s South End that has since been torn down.
Two weeks before the 2013 event, the Weymouth-raised brothers had not sold a single ticket. Now their company, Got Sole, holds sneaker expos across the country for people to buy, sell or trade their rare sneakers and clothing.
“We were two brothers with a dream and no idea what we were doing,” Jonathan DiModica said on Morning Edition. “We started this off of all the money we'd ever made mowing lawns and cleaning sneakers and doing whatever we could to save up some money to put our first event together.”
The event is returning to Massachusetts for Got Sole Boston, hosted at the DCU Center in Worcester Saturday. Thousands of sneaker enthusiasts are expected. Tickets, available on the Got Sole website, are $25 for general admission and $32 for VIP admission, which allows attendees to get in an hour earlier with more pairs of sneakers to sell or trade.
“People can expect thousands of people there buying, selling, trading sneakers, clothing, the whole world that we all live in,” Jonathan DiModica said. Former Celtic Brian Scalabrine and rookie Celtic JD Davison will be special guests, he said.
“Boston's really special to us and we really can't wait to put on another great show,” Joey DiModica said.
